The Napa Valley Cooking School contracted with me to develop a brand identity for them, including a logo, stationery, and an informational booklet and packet for new students.

I began by giving them a questionnaire to nail down their brand personality. I also toured their school (including their coop of heritage breed chickens) and attended an entire class as an observer.

The design we arrived at – a chicken perched atop a cooking whisk – perfectly matched the personality of the curriculum - and is so Napa!

The logo won the gold SF ADDY.